TFiR is a video-first B2B media platform built for the people who power modern enterprise infrastructure — cloud-native engineers, DevOps teams, platform architects, security professionals, and open-source leaders.
Founded and hosted by veteran technology journalist Swapnil Bhartiya, TFiR delivers in-depth video interviews with the CTOs, founders, and engineers building the software that runs the world’s most critical systems.
What We Do
We go beyond headlines. Every TFiR interview explores the real technical decisions, architectural trade-offs, and hard-won lessons from teams deploying Kubernetes at scale, securing cloud infrastructure, optimizing AI workloads, and building resilient data platforms.
Our Coverage Areas
- Cloud Native – Kubernetes, containers, platform engineering, DevOps, and cloud infrastructure
- Security – API security, zero trust, DevSecOps, and enterprise cybersecurity
- Data – Databases, protection, high availability, and analytics platforms
- AI Infrastructure – LLMs, GenAI adoption, and enterprise AI strategy
- Observability – Monitoring, logging, tracing, and debugging in production
- Open Source – Governance, community building, and open-source strategy
Who We Serve
For Practitioners:
Engineers, architects, and SREs who value depth over hype. They come to TFiR for insights they can actually use — shared by people who’ve faced the same challenges.
For Vendors & Sponsors:
We help enterprise tech companies reach technical and business decision-makers through authentic, interview-based storytelling. No canned pitches, no PR-speak — just meaningful conversations about solving real problems.
Our Reach
- 🎥 27,000+ YouTube subscribers
- 🌐 1.5 million monthly impressions
- Coverage across major events — KubeCon + CloudNativeCon, Open Source Summit, RSA Conference, and more
- Trusted voice within the global cloud-native, security, and enterprise infrastructure communities
Our Shows
- Let’s Talk – Conversations with the people driving enterprise tech innovation
- CISO Insights – Monthly show with Steve Winterfeld for security leaders
- Java Reloaded – Modern Java performance and platform evolution
- Secure By Design – Security architecture and trust in cloud environments
- An Eye on AI – Infrastructure and strategy behind enterprise AI adoption
- Data Driven – Data platforms, pipelines, and intelligent operations
(Additional series: Cloud Evolution, The Source, and more.)
Work With Us
For Companies:
Looking to reach the enterprise technology community? We create high-quality, story-driven interviews that build visibility, credibility, and trust.
For Practitioners:
Have a story to share? We’re always looking for engineers, architects, and leaders to feature on our shows.
📩 Contact: [email protected]
🌐 Learn more: Work With Us