When cloud computing emerged, it ushered in a new mindset for how we consume services and applications. Being elastic in nature, cloud no longer lends itself to traditional business models but instead to usage-based ones. In this episode of TFiR: Newsroom, Swapnil Bhartiya sits down with Puneet Gupta, CEO and Founder of Amberflo, to talk about their new Salesforce app, which aims to assist companies with their usage-based business models.
- Amberflo helps businesses to track and charge on usage and bill customers. Gupta talks about the shift toward a usage-based business model, which is being driven by the cloud. He discusses other factors driving this change, such as AI and ML.
- More companies are looking at product-led growth (PLG) as part of their product delivery strategy. Gupta talks about how cloud computing has democratized the building of software and applications but now there are more vendors for customers to choose from. He explains how this is driving the PLG motion.
- Amberflo has recently launched the Amberflo Salesforce app to help companies who are utilizing usage-based pricing and leading with a PLG motion. Gupta explains how the app aims to help sales teams effectively engage with customers. He discusses how they are providing sales teams insights into what the customer or the prospect is actually doing in the product at any given stage in real-time.
- Gupta discusses the benefits of the Amberflo Salesforce app, telling us companies can proactively reach out to the customer at the right stage, and have a meaningful conversation about their experience in the product.
- Customers also get their own visibility for how much they have consumed through usage metering, which can help conversation later on with the sales team.
- The app aims to serve two parties: the sales team and the customers. Gupta explains how the app is aiming to help facilitate conversation between both parties. He talks about how this feeds into customer success.
- The Amberflo Salesforce app is available now, through invite only. Gupta suggests that interested parties reach out to the company for further information.
This summary was written by Emily Nicholls.