Axiata Group, a leading Asian telco and digital group headquartered in Malaysia, has selected AWS as its primary cloud provider. With AWS, Axiata is accelerating its digital transformation across its operating companies to better serve 174 million customers in the Southeast Asia and South Asia regions.

Axiata will migrate a large array of its mission-critical applications, including more than 650 services across customer service, enterprise resource planning, and human resources, to AWS by the end of 2024. In addition, the company will move 80 machine learning (ML) applications to the world’s leading cloud.

Axiata will use AWS technologies, including data analytics, generative artificial intelligence (generative AI), and ML, to inform data-driven business decisions, tailor offerings to new markets, and develop new services to meet evolving customer needs across the telecommunications, banking, and payments industries. Axiata’s operating companies will also leverage AWS’s security features, like identity and access management (IAM) and encryption, to deliver the highest levels of security and privacy across its telecom network.

Using Amazon Bedrock, a service that makes multiple foundation models available via an API, Axiata is building experimental generative AI applications to improve productivity across all business lines, including customer service, finance, human resources, and sales. Axiata uses Amazon SageMaker, a fully managed service to build, train, and deploy ML models, to optimize business processes and networks.

For example, Axiata’s Sri Lanka operating company Dialog Axiata transformed its analytics and ML infrastructure into an internal AI factory system that enables the company to apply ML and AI technologies across its core operations using Amazon SageMaker. The AI factory allows Dialog Axiata to efficiently use analytics and ML to develop and deploy churn prediction and next best-offer systems to drive customer engagement.

Axiata is embracing cloud technology to drive digital transformation and innovate new customer offerings to remain competitive. To provide market-ready solutions that are flexible, scalable, and user friendly, AWS and Axiata Digital Labs (ADL) collaborated to deliver the Axonect product suite.