Clazar Cloud GTM Platform helps customers navigate the cloud marketplaces, streamlining and automating operations to save engineers’ time and boost revenue. In this video, Trunal Bhanse, CEO and Co-Founder of Clazar, discusses how they help customers manage marketplace operations, the wide range of customers they serve, and the benefits of the Clazar platform. He says, “Clazar is one of those products that not only helps you save costs by saving the engineering time, but also helps you gain more revenue.”

Overview of Clazar and the problem it is solving

• Bhanse discusses his journey to founding Clazar and the inspiration behind it. He shares his background in Confluent where he identified the complexity of managing marketplace operations and the opportunity for a tool to streamline these tasks.
• The Software as a Service (SaaS) market is expanding rapidly and is increasingly seen as a key channel for distributing software products. Bhanse shares how this trend informs Clazar’s strategy.
• Bhanse aims to consistently introduce innovative products to the market and their primary focus is on facilitating partnerships with hyperscale cloud providers like AWS, Azure, and GCP. He gives us an overview of Clazar’s offerings including Co-Sell.
• Bhanse highlights Clazar’s broad appeal serving early-stage firms looking to scale their distribution and go-to-market (GTM) strategies effectively to established enterprises seeking to enhance their marketplace presence through automation.

How Clazar is helping companies with their multi-cloud strategies

• Bhanse discusses Clazar’s unique value proposition, which eliminates the need for SaaS companies to allocate their own engineering resources to manage marketplace integrations and co-selling efforts.
• Bhanse talks about how Clazar supports companies with multi-cloud strategies acting as a facilitator keeping pace with the rapid evolution of cloud platforms. He highlights their participation in hyperscalers’ beta programs and close collaboration with engineering teams to ensure customers can immediately leverage new advancements upon release.
• Clazar helps customers maximize benefits with their chosen hyperscaler or across multiple clouds, the company also offers guidance and recommends partners for multi-cloud deployment.

Who are Clazar’s customers and what are the benefits of their platform?

• Bhanse goes into depth about the broad range of customers they serve from startups with a proven product market fit looking to scale and explore multiple channels, to mature organizations seeking to automate and optimize their marketplace.
• Clazar has many GenAI customers on the Clazar Cloud GTM Platform and Bhanse talks about the rapid growth in this sector.
• Bhanse explains how Clazar reduces customers’ engineering costs and boosts revenue. He highlights how co-selling with hyperscalers generates incoming leads and referrals, driving top-line growth.
• Bhanse shares what is in the pipeline for Clazar, highlighting their rapid growth and recent Series A funding.

Guest: Trunal Bhanse (LinkedIn)
Company: Clazar (LinkedIn)
Show: Let’s Talk

This summary was written by Emily Nicholls.