Clazar, the company powering software businesses to sell and grow revenue through cloud marketplaces, has raised a $10 million Series A funding round led by Ridge Ventures and Ensemble VC, with participation from Saurabh Gupta, Managing Partner at DST Global, and existing investors including The General Partnership and Twin Ventures. This brings the total funding to $14 million.

Fresh funds will enable the business to invest in R&D and product innovation, helping it continue to expand offerings alongside a rapidly growing customer base and meet its demands. Clazar will also use the funds to expand its GTM teams and continue driving new customer growth.

Trunal Bhanse, CEO and Co-founder of Clazar, said: “Whatever stage a company is in and wherever they are in their cloud GTM journey, Clazar offers an easy, automated, end-to-end solution across all major cloud marketplaces that keeps up with the constant changes happening in the ecosystem. We’re undergoing a generational shift in the way software is bought and sold, and Clazar is helping to catapult the entire industry forward. We’re grateful to our visionary investors and eager to put this Series A funding to work.”

Bhanse observed the cloud marketplace challenge and complexity firsthand when he led an in-house team of engineers to build and manage Cloud Marketplace operations. This experience then formed the basis for Clazar, which he launched with Co-founder CTO Aayush Bahuguna. Both Bhanse and Bahuguna forged their deep expertise in building full-lifecycle marketplace and infrastructure products at AirBnB, and bring a rich legacy of building high-impact solutions at Facebook, Zenefits, and LinkedIn.

With Clazar, software businesses can launch, grow, and scale Cloud GTM with minimal engineering and no operational resource commitment.

Unlike other industry players, Clazar’s pricing plans are based on the number of private offers generated, and not on the revenue closed via marketplaces.

“We aim to democratize cloud GTM access for software businesses by automating the ‘opportunity to cash’ lifecycle of every deal, straight from product discovery through a public presence on the hyperscaler marketplaces to the SalesOps and transaction orchestration that make a deal happen,” said Aayush Bahuguna, CTO and Co-founder of Clazar.

Founded in 2023, Clazar is backed by distinguished seed round investors, including Lenny Rachitsky, Vlad Loktev, Vinod Devan, Clara Liang, Kyle Parish, and Neha Narkhede.