Jio Haptik Technologies has appointed Aaron Shagrin as Senior Vice President of Revenue & Partnerships for North America. Based out of Austin, Texas, Shagrin will lead all go-to-market activities including revenue, sales, marketing, and partnerships for North America.

Shagrin brings over 20 years of experience in global sales, business development, product management, and corporate strategy at multiple startups, Fortune 500 companies, and investment firms. Most recently, Shagrin was General Manager at Evolv Technologies, AI and ML-powered conversion optimization SaaS platform company.

Haptik also appointed Alex Fields as Director of Market Development, who will be responsible for strategic partnerships & alliances reporting to Shagrin. Fields has nearly 10 years of experience across strategy consulting, AI, and cryptocurrency.

“We started our North America operations about two years back and over this period learned a lot about what customers here want,” said Aakrit Vaish, Co-Founder & CEO of Haptik.

“We’ve seen success for our product which significantly improves the user experience for brands across e-commerce, financial services, telecom & travel. With Aaron’s experience, we’ll double down and scale up our investment in the region with the ultimate aim of achieving market leadership,” Vaish added.