By The recently expanded Google Cloud–Salesforce partnership promises powerful new capabilities—but how do enterprises turn that into action? In this TFiR clip, Ian Hagerman, Principal Architect at Egen, shares how his team is helping organizations unlock practical, outcome-driven use cases from this collaboration.
A Partner at the Intersection
“We’re not new to this,” Hagerman says. Egen has long been a trusted Salesforce analytics partner and is equally fluent in Google Cloud’s generative AI and data platforms. Their strength lies not in just knowing both stacks—but in building bridges between them.
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That makes Egen uniquely positioned to activate the Salesforce–Google Cloud partnership, offering organizations an integrated strategy across systems, teams, and outcomes.
AI Isn’t the Point—Outcomes Are
Egen doesn’t push AI for its own sake. “Our goal is to help customers connect their data, platforms, and AI investments to actual business goals,” Hagerman explains. Whether it’s boosting customer engagement, improving insight delivery, or increasing operational responsiveness, Egen starts with strategy—not hype.
This pragmatic focus ensures that solutions are adopted—and make an impact.
Building with the Future in Mind
Egen had already been thinking about this kind of cross-ecosystem AI engagement well before the partnership announcement. “We’ve been laying the groundwork for over a year,” Hagerman notes. The company’s go-to-market strategy already incorporates these integrations, and they’ve built real-world solutions designed to be scalable, repeatable, and aligned to measurable KPIs.
With experience, alignment, and readiness already in place, Egen is helping customers act now—not just plan for later.
