TrafficPeak is a managed observability platform offered through a partnership between Hydrolix and Akamai. In this video, Tony Falco, VP of Product Marketing at Hydrolix, discusses the challenges organizations face in handling high-dimensional, high-cardinality log data and how Hydrolix’s partnership with Akamai aims to bridge the gap in existing solutions. He discusses the solution and says, “We’ve been able to deliver an observability solution that is about 80% less expensive than the incumbents.”

Introduction to Hydrolix and how it is helping with log data challenges

• Hydrolix was founded to solve the difficulty and expense of working with high volumes of log data. Falco discusses the specific log data challenges that organizations are dealing with.
• Falco explains the challenges of storing and querying high-dimensional, high-cardinality log data, emphasizing inefficiencies in current techniques and limited retention periods in observability solutions.
• Falco shares how Hydrolix’s solution achieves significant data compression and storage efficiency, telling us that their system indexes every field by default, supports streaming ingest, and enables querying across multiple logs with sub-second latency.
• Falco talks about the importance of streaming for log data, highlighting the need to ingest high volumes of data from different sources. He explains how their system focuses on streaming ingestion, integrating the various data streams to create a unified view of the environment that multiple teams can access.

Hydrolix’s partnership with Akamai to offer managed observability platform, TrafficPeak

• Hydrolix primarily provides software that runs on a customer’s cloud infrastructure. Falco explains why this approach is beneficial for handling large volumes of log data and takes us through their services.
• Falco highlights the company’s partnership with Akamai, which offers TrafficPeak, a managed observability platform on Akamai Connected Cloud. Customers can easily provision the endpoint and send their data to start using dashboards.
• While observability is often focused on infrastructure, it is also crucial for understanding the state of online business and customer experiences. However, it can be costly, consuming up to 20% of budgets.

How TrafficPeak is empowering businesses with affordable CDN and SIEM observability

• Hydrolix and Akamai’s partnership offers an observability solution through the TrafficPeak platform, which is considerably cheaper than existing solutions.
• Since its launch in August of the previous year, TrafficPeak has achieved 100% quarter-over-quarter growth. Falco attributes the growth to its unique focus on CDN and SIEM observability and Hydrolix’s cost-efficient design.
• Falco shares a customer success story about TrafficPeak’s impact where Jula, the largest electronics retailer in Scandinavia suffered a DDoS attack at the start of Black Friday and was able to mitigate it quickly to prevent interruption to their revenue.
• Falco discusses the evolution of Hydrolix, which started in CDN observability to help companies make informed data routing decisions but has since expanded in various sectors due to the growing importance and utility of log data.
• Falco highlights the potential of generative AI and traditional machine learning techniques in categorizing and analyzing massive log data. He explains their role in improving business operations and decision-making through better data understanding.
• Falco discusses the cultural impact on handling log data within organizations, mentioning the anxiety among teams about discarding potentially valuable data due to cost constraints and how companies are now realizing the potential value of log data.

Guest: Tony Falco
Company: Hydrolix (Twitter)
Show: Let’s Talk

This summary was written by Emily Nicholls.