InVisory, the cloud advisory marketplace for Salesforce AppExchange, has acquired GTM Guides, a Salesforce ecosystem success company, for an undisclosed sum. The acquisition enhances InVisory’s ability to help Salesforce Independent Software Vendors (ISVs) and certified consulting firms increase their lead generation, strategic partnerships, brand awareness, and better align with target customers.

InVisory will integrate and automate the GTM Guides deliverables to help existing and new customers achieve higher ROI for the business.

Mike Davis, founder of GTM Guides, will join InVisory as chief revenue officer (CRO), and Sienna Quirk will serve as VP of Marketing.

InVisory has built an entirely data-driven algorithm for scoring ISVs and consulting firms from the Salesforce ecosystem and is the only cloud advisory marketplace that is 100% objective.

Today, AppExchange vendors invest considerable time, money, and resources to list solutions and hope that once there, the channel will dramatically increase growth. The reality is it’s not that simple. GTM Guides addresses this by helping Salesforce ecosystem vendors better engage and represent themselves by highlighting strengths and expertise that align with the needs of potential customers.

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