Iterable has raised a Series E funding round of $200 million. The new funding round values Iterable at $2 billion and includes participation from new investors Silver Lake, Adams Street Partners, Glynn Capital, and DTCP.

According to the company, the Series E investment accelerates Iterable’s cross-channel, AI-powered solutions that engage over 3 billion consumers globally for the world’s leading brands.

Iterable’s existing investors CRV, Viking Global Investors, Blue Cloud Ventures, and Capital One Ventures also participated in the round, which positions Iterable to accelerate its disruption of the marketing automation market that Forrester Research forecasts as surpassing $25 billion in global spending by 2023.

“Iterable empowers marketers with the right data and technology to deliver memorable customer experiences at every touchpoint. With the support of our strategic investors, we are accelerating our reach and expanding our impact, helping more brands deliver more meaningful – and human – experiences at scale,” said Andrew Boni, co-founder, President and CEO, Iterable.

By leveraging Iterable, top brands like DoorDash, Box, Zoopla, and Fender Musical Instruments Corporation can seamlessly unlock data in new ways to build deeper, more empathetic relationships with their customers.

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