Don’t take it otherwise if next time your friend refuses to share his/her password to Netflix with you. Read on to know why…

At CES 2019, UK-based software firm Synamedia revealed a new AI-powered system that could be used by companies like Netflix to crack down on sharing of account credentials.

“Using AI, behavioral analytics and machine learning, Synamedia’s Credentials Sharing Insight identify, monitors and analyses credentials sharing activity across streaming accounts. Real-time dashboards highlight unusual sharing activity including alerts and trend analysis,” Synamedia said.

The latest research from Hill and Magid says that around 26 percent of millennials share the credentials for video streaming services with their friends and families. The number is obviously not good for the streaming industry as it is likely to add up to hundreds of millions of dollars in potential revenue in the coming years.

Streaming companies such as Netflix, Hulu and Amazon can leverage the new software to analyze which users are logged in and where to quickly flag accounts that share passwords.

Sharing is Caring
That said, Netflix and similar services must offer a family share plan where users can add family member or friends to their accounts for sharing their service. If your child is studying abroad and wants to be able to access the family Netflix, there should be an option. Apple already offers a family sharing plan, so does Google.

“Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream,” said Jean Marc Racine, CPO and GM EMEA, Synamedia.