Novu, the open source solution for notification infrastructure for developers, has raised $6.6 million in seed funding led by Crane Venture Partners with participation from Eniac, MXV Capital, Entrée Capital, Ariel Maislos and a variety of individual angel investors. Novu’s open source infrastructure removes the time and complexity of building and maintaining these systems and delivers a state-of-the-art notification experience for users.

The complexity and domain expertise required for building product-to-consumer or user communication is increasing because of burgeoning channels, digests, languages and user preferences, among other factors. In the time of proliferation among communication channels and more, the task of orchestrating product notifications has fallen on the engineering teams to solve. Novu provides the standards, tools and best practices to implement meaningful product communications while saving engineering teams time otherwise spent on building again and again.

Developers can quickly set up robust infrastructure to enable product-to-consumer communication across email, SMS, notification centers, Slack and more while maintaining full visibility of their systems.

As the company puts it, Novu customers will benefit from the collective wisdom and collaboration among a worldwide open source community.