Orby AI, a technology trailblazer in generative AI (GenAI) solutions for the enterprise, has announced the closing of its series A round of financing, raising $30 million from world-class investors. The Series A round was co-led by New Enterprise Associates (NEA), Wing VC and WndrCo with additional participation from Pear VC.

The new investments will be used to accelerate the development and commercialization of the industry’s first generative AI process automation platform powered by a sophisticated large action model (LAM). The Series A financing follows a seed funding round co-led by NEA and Pear VC.

“Yesterday’s process automation solutions were never designed to address the dynamic and complex nature of work being performed within the enterprise,” said Bella Liu, Co-Founder and CEO of Orby AI. “At Orby, we are blowing the lid off what AI can do for enterprises with a completely new platform that observes and learns any task performed, analyzes it contextually, and creates automated workflows that can be immediately enacted,” Liu concluded.

Unlike legacy automation solutions, Orby’s patented technology combines a multimodal large action model (LAM) foundation with an AI agent that leverages state-of-the-art neurosymbolic programming — utilizing symbolic reasoning and neural network-based analysis — to quickly and accurately generate actionable workflow automations that continually learn, adapt and improve. Workers are now empowered to automate what they want, when they want without relying on technical help.

With this unique combination of technologies, Orby’s platform stands alone as the only to continuously observe, learn, automate, and adapt to repetitive workflows for a wide range of enterprise processes that legacy rules-based systems simply cannot support.