Propel Software expands the reach of its digital product thread throughout the enterprise with its latest PVM (product value management) platform release. The company’s third major release in 2023 links customer assets with product lifecycle management (PLM) delivering deep intelligence on how products are used and perform in real-world scenarios. This highly-valued product information gives companies the ability to refine design, improve quality, and drive greater lifetime customer value.

“Propel’s PVM platform breaks the traditional PLM/BOM mold, extending the digital thread from development into every area of the product lifecycle. Associating serialized customer assets with specific product record revisions, Propel enables customers to develop complete closed-loop visibility from design and development, through marketing and sales, into service and field support – all on a single platform,” said Eric Schrader, CPO at Propel. “This enables customers to execute their own IoT initiatives, tying operating data streams with associated product definition to drive new product offerings and improve the customer experience. This is a game changer for customers like Savant, helping them improve product quality and design.”

By analyzing usage patterns and service histories through a connection to enterprise customer support and field service applications, such as Salesforce Service Cloud, companies can proactively address issues before they become problems, enhancing customer satisfaction.

In addition, to improve the integrity and efficiency of the change management process, Propel’s Winter ‘24 release provides simple configuration settings to execute document change orders (DCOs) and administrative change orders (ACOs) without rolling revisions. Bill of material (BOM) enhancements and Propel Relay, a secure file transfer protocol (SFTP) simplify communications with contract manufacturers and complimentary enterprise resource planning (ERP) systems.