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SaaS auth and identity platform Userfront raises $5.3 million seed

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Userfront, an auth and identity platform, has announced a seed investment round of $5.3 million led by Heavybit, and its general availability for Software-as-a-Service (SaaS) providers. Userfront’s authentication and access control system handles the full range of SaaS use cases and unlocks greater revenue opportunities faster by serving free individual accounts, freemium organizations, and customized Fortune 500 enterprises in a single platform.

“Identity is the cornerstone of all online business,” said Tyler Warnock, CEO of Userfront. “However, it’s easy to pick something basic at the beginning and then get behind. Companies operate like that for years, kicking the can down the road, and miss out on millions of dollars in revenue. We built Userfront to be the best way to grow a company at all stages. Start free, move fast, and scale all the way up to Fortune 500 enterprise customers.”

Userfront offers digital businesses a pathway to net-new revenue by fast tracking their ability to incrementally add new features, upgrading customers to higher account tiers, and rescuing at-risk customer accounts that require custom enterprise auth and access control. For companies that have started their journey with a basic system and now need to scale, Userfront offers a migration assistant that can mimic a company’s existing identity system and rapidly migrate and modernize the company to better serve its customers.

Today, Userfront serves hundreds of organizations from startups to Fortune 500 with the following core features and benefits:

  • Meet stringent compliance demands, including SOC 2, GDPR, and Data Residency.
  • Serve larger and more sophisticated customers across all tiers in a single platform, both now and in the future.
  • A central dashboard for managing, adding, upgrading, and analyzing users and accounts.
  • Enable fully customizable authentication flows for enterprise customers.
  • Accelerate feature deployment from months to days.
  • Lower effort to acquire users and convert them at every stage.
  • Flexible pricing that scales with customer needs.
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