ServiceNow, the digital workflow company, has signed an agreement to acquire observability and log management innovator, Era Software for an undisclosed sum. Following ServiceNow’s acquisition of Lightstep in 2021, Era Software will help provide customers with a unified observability solution at scale. Customers will be able to gather actionable insights that deliver value across the business, all within a single solution purpose‑built for the era of digital business.

Era Software’s technology and customer‑centric approach to log management complements and augments existing features within Lightstep, and accelerates ServiceNow’s path toward unified telemetry (logs, metrics, traces).

As a founding member of the OpenTelemetry project, Lightstep leads the industry in a vision toward unified telemetry. Together, Era Software and Lightstep plan to further extend critical, unified observability workflows, removing the confusing context switches that hinder DevOps and SRE productivity at most enterprises today. Unified telemetry allows teams to innovate fast with precision and control, helping modern organizations deliver better outcomes across all their technology investments, capitalizing on the promise of digital transformation.

Seattle‑based Era Software was co‑founded in 2019 by CEO Todd Persen and CTO Robert Winslow. Persen was previously a co‑founder and CTO at InfluxData, where he helped engineer the InfluxDB time‑series database.

ServiceNow expects to complete the acquisition of Era Software in Q4 2022.