So a lot seems to be happening at Tesla and you, as a customer, may not like most of it. A new pricing structure is being implemented by the electric automaker, making Tesla drivers shell out a little more at its Supercharger stations, said an Electrek report. The move comes hot on the heels of announcing mass layoffs and the shutdown of the customer referral program by Tesla.
The company said it decided to move to an individual charging station structure from a state/region pricing scheme “to better reflect differences in local electricity costs and site usage. As our fleet grows, we continue to open new Supercharger locations weekly so more drivers can travel long distances at a fraction of the cost of gasoline and with zero emissions. As has always been the case, Supercharging is not meant to be a profit center for Tesla.”
Even though Tesla claims to not make any profit from its Supercharger stations, it seems it has no intentions to lose money on it either.
In March 2018 too, the automaker raised prices from approximately 20 to 40 percent for pay-per-use customers. If Tesla continue to hike prices at this pace, customers may soon find it more expensive to charge their vehicles at Superchargers compared to refueling at a regular gas station.
Tesla recently announced move to end its customer referral program as it was adding too much cost to its cars. Elon Musk recently said in a tweet: “The Tesla customer referral program will end on Feb 1. If you want to refer a friend to buy a Tesla & give them 6 months of free Supercharging, please do so before then.”
Among other cost-cutting efforts, the automaker is also laying off 7 percent of its work force. more than 3,000 people. The move, to prepare the company for tough times ahead, would affect around 3,200 full-time employees.