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Universal Music Group (UMG) has announced a strategic partnership with IP advisory firm Liquidax Capital to advance and commercialize its growing portfolio of AI-powered music technology patents.
As part of the deal, Liquidax will support UMG in the development, filing, and global licensing of patents aimed at enhancing artist marketing, content creation, rights management, and more. Since 2020, UMG has led the music industry in AI innovation, with 15 patents already filed and two issued, spanning musical collaboration, multimedia campaign generation, and AI threat protection.
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To operationalize this initiative, a new entity—Music IP Holdings, Inc. (MIH)—has been established to bring UMG’s AI technologies to market worldwide. The move underscores UMG’s intent to solidify its leadership at the intersection of music and artificial intelligence.
By partnering with Liquidax, UMG signals its long-term commitment to embedding AI into the creative and commercial backbone of the music industry.
In making the announcement, Chris Horton, SVP, Strategic Technology at UMG said, “At Universal Music Group, we are taking a very active role in fostering innovation. Building on our historical and contemporary track record of cutting-edge R&D, scientific advancements and successful patent applications, we are looking forward to significantly advancing our internal efforts, with a dedicated focus on AI technology. And we’re very pleased to be entering into this collaboration with Liquidax, with whom we intend to develop a strong strategic relationship that will amplify our ability to develop IP and take it to market, accelerating the evolution of the music ecosystem.”
Daniel Drolet, Founder of Liquidax and Partner in MIH said, “We are honored and excited to partner with UMG, the global leader in music innovation and ethical AI. We are laser focused on advancing UMG’s leadership and their cutting-edge technologies, especially in AI, to empower their artists, protect creative rights, foster partnerships, and enhance UMG’s fan experiences worldwide. We are thrilled to be working with UMG to shape the future of music.”
