Adobe, Microsoft and SAP have announced the Open Data Initiative to help customers connect data across their organizations, find powerful insights and deliver intelligent services with AI. The core focus of the Open Data Initiative is to get rid of data silos and enable a single view of the customer, thereby helping companies to better govern their data and support privacy and security initiatives.

With the ability to better connect data across an organization, companies can more easily use AI and advanced analytics for real-time insights, “hydrate” business applications with critical data to make them more effective and deliver a new category of AI-powered services for customers.

In order to deliver on the Open Data Initiative, the three partners are enhancing interoperability and data exchange between their applications and platforms — Adobe Experience Cloud and Adobe Experience Platform, Microsoft Dynamics 365, SAP C/4HANA and S/4HANA — through a common data model. The data model will provide for the use of a common data lake service on Microsoft Azure. This unified data store will allow customers their choice of development tools and applications to build and deploy services.

With the Open Data Initiative, companies will be able to unlock and harmonize siloed data to create new value, bi-directionally move transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs, create data-powered digital feedback loops for greater business impact, and build and adopt intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners.

Source: Microsoft