Amberflo, the cloud-metering and usage-based billing platform built by ex-AWS engineers, today launched the Amberflo Salesforce App to address the seismic shift towards product-led growth (PLG) and usage-based pricing. By integrating Amberflo with Salesforce, traditional sales teams can take full advantage of the PLG movement by having a centralized dashboard to view real-time product usage.

According to the company, this will be a tremendous boost to customer success efforts, who can set up monitors and alerts for when usage is skyrocketing or plummeting. These are important signals for any company concerned with the experiences of their customer base.

“As companies continue to tighten their budgets, it’s more important than ever to invest in customer success to ensure customers are engaging with your products and getting the value based on actual usage,” said Puneet Gupta, CEO and Founder of Amberflo. “The beauty of usage-based pricing is there is no such thing as a customer ‘unsubscribing’ or ‘churning’ – if usage winds down so does their bill, and then if next month usage increases, the bill will reflect that value. It’s a win-win for everyone.”

With the Amberflo Salesforce App, companies can build and operate flexible usage-based pricing plans with custom offers of discounts, prepaid credits, and more and can proactively respond to changes in usage patterns, resulting in greater customer satisfaction, product adoption, and net revenue retention (NRR).

The Amberflo Salesforce App equips sales teams with a next-generation CPQ (Configure, Price, Quote) platform for intelligently onboarding new customers. Instead of cold-calling companies with no data, Amberflo provides the salesperson with product analytics before ever engaging with the customer, so that they can formulate a quote for potential customers based on actual usage and value.