Jeli.io today formally launched the first incident analysis platform at SREcon20 Americas. Jeli.io also announced $4 million in seed funding led by Boldstart Ventures with participation from Harrison Metal and Heavybit.

The platform uses incidents as a catalyst for understanding how their company is doing so they can stay focused on what really matters and improve response, prevention and long-term reliability. The product is in private beta with brand name companies like Indeed.

Jeli highlights incident coordination costs, uncovers organizational issues and generates recommendations to help companies address these issues before they become irreparable.

“Jeli gives companies the visibility and critical focus to ensure their chaos engineering and incident response practices continue to optimize. Their action items actually get followed through on because they are useful, all while safeguarding companies from making the same mistakes twice,” said Nora Jones, founder and CEO of Jeli.io.