SoftIron Ltd has appointed Andrew Moloney as vice president of strategy to lead the company’s go-to-market planning and execution as it expands both its product portfolio and global presence.

The appointment comes hot on the heels of SoftIron’s recent securing of a $34 million dollar Series B equity funding round. The company will use to the fund to deliver task-specific data center appliances that are built to optimize leading open-source software, eliminating vendor lock-in and enabling better performance and efficiency.

Prior to joining SoftIron, Moloney founded and led his own consulting firm for nine years, advising, developing and helping execute go-to-market strategies for numerous technology organizations. Before this, he held senior leadership positions with a number of businesses across a spectrum of technology sectors, in both VC funded startups and large enterprises.

He has been involved in a number of technology “waves” in a career that spans almost 30 years, including creating and leading the SMB business line at 3Com (now HP) through the explosion of data networking in ‘90’s, the growth of PaaS/ cloud technologies, BYOD and mobile data, and the birth and expansion of digital audio broadcasting.

Moloney’s last enterprise role was in the information security sector, where he held a number of business development and marketing positions with RSA Security, finally leading their EMEA marketing team. Moloney will continue to be based in the UK.

“Adding Andrew’s strategic and analytical capabilities, as well as his strong communication skills will bring focus and direction to our efforts. Having worked with Andrew in the past, I know we are adding a proven quantity to our team who will serve as a force multiplier for our initiatives,” said Phil Straw, CEO of SoftIron.