SmartBear launched its unified Zephyr test management and automation platform at Atlassian Team ’25, taking place April 8–10 at the Anaheim Convention Center. The reimagined Zephyr, now available exclusively on the Atlassian Marketplace, features built-in AI-powered automation, unlimited storage, and native Jira integration—designed to simplify and scale software testing for teams of all sizes.

The announcement follows SmartBear’s recognition as a finalist for Atlassian Partner of the Year 2024–2025 in the World Class Software Development Apps category. The honor reflects the company’s commitment to innovation, particularly through no-code, AI-driven capabilities that enhance how teams test directly within Jira.

With HaloAI, SmartBear’s proprietary AI technology, the new Zephyr enables teams to automate manual tests in seconds, maintain consistency across development workflows, and accelerate software delivery without added complexity.

Zephyr is the only test management solution built natively for Jira that unifies test planning, execution, and automation within a single platform.